[SU_01_26]
JAN
Audit the pipe
Spend, tracking, and landers mapped before we buy another click.
- Account + conversion gaps
- Call + form inventory
- Trade keyword map
For contractors
Saddle Up AI — Ads, sites, and leads that book jobs
Google & Meta ads, conversion landers, and lead routing — built by home service operators. Scrub the months to see how a contractor year actually runs.
[SU_02_26]
FEB
Build the stack
Landers sized for plumbing, HVAC, electrical, and roofing.
- Dual CTAs above the fold
- Trade-specific proof
- Mobile dial-first layout
[SU_03_26]
MAR
Launch Search
Emergency and quote intent aimed at the phone — not vanity traffic.
- Phrase + Exact week one
- Call extensions live
- Negative lists locked
[SU_04_26]
APR
Meta for volume
Creative that stops the scroll — form and call paths tracked.
- Offer-led creatives
- Lead form + LP splits
- Job-booked feedback
[SU_05_26]
MAY
Route every lead
Leads hit the right phone or inbox in minutes, not mornings.
- Lead Desk routing
- Missed-call recovery
- Dispatch-ready notes
[SU_06_26]
JUN
Prove CPA
Dashboards that show cost per booked job — not impressions.
- Call + form attribution
- Weekly operator review
- Budget to winners
[SU_07_26]
JUL
Seasonal surge
AC, water heater, storm seasons — spend where the phone rings.
- Seasonal ad groups
- Offer cadence
- Capacity-aware caps
[SU_08_26]
AUG
Creative refresh
Fatigue cut. New hooks. Same tracked endpoints.
- RSA rewrite wave
- LP A/B on CTA copy
- Photo/proof updates
[SU_09_26]
SEP
Tighten negatives
Waste cleared. Intent stays sharp as auction pressure rises.
- Search term surgery
- Geo + schedule cuts
- Bid strategy check
[SU_10_26]
OCT
Scale winners
Winners get budget. Losers get cut. Operators stay in the loop.
- Target CPA near real
- Expand exact mirrors
- Trade LP variants
[SU_11_26]
NOV
Defend the phone
Holiday noise filtered — emergency intent still answers.
- After-hours routing
- Offer clarity on LPs
- Staffing-aware bids
[SU_12_26]
DEC
Year locked
Review the booked-job year. Plan the next operating cycle.
- Annual CPA rollup
- Channel mix plan
- Book Q1 strategy
[SU_OUTRO]
Ready to book more jobs?
Free strategy call. Ads, websites, and lead routing built by home service operators.
← All examples