Ads, websites & leads · For contractors

Book More Jobs. Stop Bleeding Ad Spend.

Google & Meta ads and conversion-focused contractor websites — built by home service operators, not generic agencies. Average client: 2.1× more booked calls in 30 days — and you own your accounts.

We also build websites designed to turn ad clicks into booked jobs — included with ads packages or standalone.

Free 30-min call No pitch deck You own your accounts Your card pays ad spend

Google Partner Meta Business Partner $650K+ Ad Spend Managed 90+ Campaigns
The Hard Truth

Your competitors are eating your lunch

If you're getting average results, you're losing market share every single month. Here's why most home service ads fail — and why you're not stuck with it.

Duke looking disappointed at a calendar full of empty job slots
Sound familiar?

Month after month of empty slots.

Duke's been there — staring at the calendar and watching another week go by with no real jobs booked. If this looks like your dispatch board, the problem isn't hustle. It's marketing that doesn't fill the schedule.

🔥

Wasted ad spend

Generic "set it and forget it" campaigns burn through your budget on the wrong keywords, wrong neighborhoods, and wrong customers.

🎯

Agencies that don't get it

Most agencies have never been on a truck. They optimize for clicks, not booked jobs — and certainly not ticket size.

📉

No real tracking

If you can't tie a phone call to a campaign to a closed job, you're flying blind — and bleeding money you'll never get back.

Service truck ready for the day's calls in a residential neighborhood
Real operators

We know what a good Monday morning feels like.

Dispatch buzzing, trucks rolling, phones ringing with real jobs — not tire-kickers. That's the world we market for, because we've lived in it.

The Saddle Up Way

We fix all of that

Built by home service operators who actually run trucks. Pull up a chair — here's how we make paid ads feel less like gambling.

Every dollar accountable

AI-tuned bidding, negative keyword sweeps, and geo-fencing that keep you out of the bad ZIPs and deep in the profitable ones.

Contractors who market

We've turned the wrench and worked the phone. We know the difference between a tire-kicker and a real emergency call.

Job-level tracking

Call recording, CallRail monitoring, and Lead Desk — website forms that log straight to your Google Sheet.

What's Included

Google & Meta ads — done right.

No bloated platform. Transparent pricing — and you own your accounts.

🎯

Google Ads & LSAs

Search, Performance Max, and Local Service Ads — geo-fenced to your profitable ZIPs with call tracking from day one.

📱

Meta Lead Gen

Facebook and Instagram campaigns built for emergency calls and high-ticket replacements — not vanity clicks.

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Reporting & Attribution

Weekly spend reports, call recordings, and form leads in your Google Sheet so you know which ad drove the inquiry.

🌐

Contractor Website Design

Mobile-first sites built for lead gen — click-to-call, service-area pages, and Lead Desk forms that land in Google Sheets. Not template fluff.

See ad pricing → Get a website quote →

How It Works

Three steps. Forty-eight hours. Live.

From first call to first booked job — we keep it simple and move fast.

Saddle Up AI team reviewing ad performance on a dashboard
01

Strategy Call

30 minutes. We audit your current spend, map your service area, and build a custom growth model — no slides, no fluff.

02

Campaign Build

We build out search, Performance Max, and Meta lead-gen campaigns with AI-tuned bidding and proper call tracking from day one.

03

Launch & Scale

Go live in 48 hours. Weekly optimization, monthly reviews, and a private Slack channel for real-time questions.

Lead Desk CRM

See your leads in 60 seconds.

Every form fill and call lands in one inbox — so you know who called, where they came from, and what happens next.

  • Form submits and call logs in one timeline — no more digging through email
  • Source tags on every lead so you know which ads booked the job
  • Plugs into your existing workflow — no rip-and-replace dispatch overhaul

Try the live demo → Learn about Lead Desk

Contractor reviewing leads on a dashboard with the Saddle Up team
Results, Not Promises

What we deliver, on average

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Average ROI
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2.1x More Booked Calls
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Avg Cost Per Lead
0
Hours to Launch
Who We Work With

Home service pros — that's it

We don't do dentists, gyms, or SaaS. We do trades. That focus is the whole edge.

Featured Case Studies

Real shops. Real numbers.

Plumbing crew on a service call
Plumbing · Dallas
$1.2Madded revenue in 8 months

3-truck plumbing shop scaling to 9 trucks after we rebuilt their Google Ads and added Local Service Ads management.

Read case study
HVAC technician servicing an AC unit
HVAC · Phoenix
412%return on ad spend

Took a seasonal HVAC business from "feast or famine" to a 60-day booked schedule, even in shoulder season.

Read case study
Electrician at a residential panel upgrade
Electrical · Austin
$22cost per qualified lead

Cut a residential electrician's cost-per-lead from $89 to $22 in 90 days with tighter geo-targeting and ad copy rebuilds.

Read case study
Want numbers like these? 30-minute call. We'll audit your account and show you exactly where you're leaking money.
Book Free Strategy Call →
What Owners Say

Straight from our clients.

Shop owners who were skeptical — until the phones started ringing.

Home service business owner smiling confidently

"They talk like us, think like us, and actually pick up the phone. First agency that felt like part of the crew — not a vendor reading a script."

Mike R. · Owner, Reliable Plumbing · Dallas, TX

★★★★★

"Saddle Up rebuilt our Google Ads from scratch in a week. We went from 12 calls a month to 47. They actually know what a service area looks like."

Mike R.
Owner, Reliable Plumbing · Dallas, TX
★★★★★

"First agency that didn't try to sell me a website redesign. They fixed the leak in our funnel and the calls started ringing. Period."

SD
Sarah D.
Co-owner, Cooltown HVAC · Phoenix, AZ
★★★★★

"Wyatt's team feels like an in-house marketing director. They're in our Slack daily, they know our techs by name, and they print money."

JT
James T.
CEO, Hotwire Electric · Austin, TX
4.9 from 60+ shop owners

"They rebuilt our Google Ads in a week. Calls went from 12 to 47 per month. No fluff — just booked jobs."

Join them — book a free call →
Still on the fence? Talk to a strategist who has actually run a service truck.
Book Free Strategy Call →
Ad Spend Calculator

How many leads could your budget buy?

Slide to your monthly Google & Meta ad spend. We'll estimate booked leads at our average client cost per lead.

Monthly ad spend
$5,000
Estimated monthly leads
278 leads / mo
At $18 avg cost per lead · management fee separate
Marketing Investment

What does it cost?

$1,500 one-time setup includes your custom website + ads onboarding. Monthly management below. Transparent pricing — you own your accounts.

Solo Operator
$1,500/mo

For 1–2 truck shops just getting into paid ads.

  • Custom contractor website included ($1,500 value · save $1,000 vs website-only)
  • Web hosting & maintenance included ($500/mo value · save $500/mo vs website-only)
  • Google Ads management (up to $5k spend)
  • Conversion landing page if needed*
  • CallRail call monitoring & reporting
  • Monthly strategy call
Book Free Strategy Call
Multi-Location
Custom

For franchises and multi-market operators.

  • Custom contractor website included
  • Web hosting & maintenance included ($500/mo value · save $500/mo vs website-only)
  • Unlimited ad spend management
  • Per-location reporting dashboards
  • Dedicated strategist + analyst
  • Quarterly on-site reviews
Contact Sales

*Website-only without ads is $2,500 for the build — hosting is optional at +$500/mo. Every ads plan rolls a $1,500 website build into your $1,500 setup and includes required hosting in your monthly fee.

See full pricing comparison →

Frequently Asked

The questions every owner asks us

We recommend a minimum of $2,500/mo in ad spend for residential service businesses. Below that, Google's machine learning doesn't have enough conversions to optimize properly. We'll tell you straight if you're not ready.
First booked calls usually come in 7–10 days after launch. Real performance signal takes 30–45 days as Google's algorithm learns your account. Most clients see ROI by month 2.
Yes. Always. We build everything inside your own Google Ads account under our manager (MCC). If you ever leave, you keep everything — campaigns, history, conversion data. No hostage situations.
No long-term lock-in. We earn your business every month — that's how we keep ourselves honest. You own your ad accounts.
We install our Lead Desk WordPress plugin (or static embed) on your site. Every form submission logs as a new row in a Google Sheet you own — with urgency scoring, trade context, and source page. No separate CRM required. It's $39/mo as a standalone add-on, or included on Growth and Multi-Location plans. Learn more about Lead Desk.
Included in Growth and Multi-Location plans. We handle Google Guarantee verification, bid management, and lead disputes. LSA is one of the highest-ROI channels in our entire stack.
Yes — every ads management plan includes a custom contractor website rolled into your $1,500 setup. That same build is $2,500 if you buy a website without ads, so you save $1,000 when you sign up for management. Hosting and maintenance is required and included on Solo, Growth, and Multi-Location plans. Website-only is $2,500 for the build; hosting is optional at +$500/mo on top. CallRail call monitoring is included on ads tiers. Unlike Scorpion, you own your content and assets — if you leave, you keep everything.
Ads account build, keyword research, your custom contractor website ($1,500 value — bundled, not billed separately), CallRail call tracking setup, conversion landing page if needed, and your onboarding strategy call. It's one $1,500 fee — monthly management starts after you're live, typically within 48 hours.
A senior strategist + an AI optimization layer that runs daily checks. No outsourced offshore teams. Everyone working on your account is in the US and has run real campaigns for real trade businesses.
Got questions? We answered the big ones above. Ready to talk specifics for your shop?
Book Free Strategy Call →
Ready when you are

Ready to saddle up?

30-minute strategy call. No slides. No pitch deck. Just a straight conversation about what we'd do for your shop — you'll leave with a punch list either way.

Book Free Strategy Call →
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